Showing posts with label client. Show all posts
Showing posts with label client. Show all posts

Monday, January 13, 2014

Chips with Parmesan Bits....


 Absolutely nothing satisfies a potato craving like a crispy chip. Oven fried or baked, they’re now essentially guilt free. Toss in some Parmesan cheese and coarse salt and these simple chips are ready to enhance a prime steak or chop. 



To light this shot, we started with a large soft light source from the rear left.  This gave us a general light and a little bit of direction.  We then came in from the rear right with a point source.  This light was low, as we wanted it to skim across the surface of the chips and show all the texture of the chips.  After those 2 lights, the shot was too contrasty for our liking, so we used another very large soft light source from directly above to fill in some of the shadows.

The shot was simple too, nothing complicated. Just a few browned and golden-edged slices with highlights in the foreground and enough charred cheese bits to inspire your taste buds.


Easy recipe ~

Tuesday, October 8, 2013

Remote Art Direction...

We have a lot of clients from around the country who can't always attend a shoot.  To help bridge the gap we do remote art direction.




Our studio was built with productivity in mind.  Not only for us, but for the clients who come to work with us.  The studio has to be an office away from their office in every aspect.  We often have clients tell us that they get more work done at our studio than at their own office.

Sometimes, work is so demanding, that they can't slip away or the art director can't make the trip to Chicago.  So, we utilize Remote Art Direction via Skype.  Skype allows us to connect with our clients as if they were here.  They can share our screen and see changes being made in real time with our food stylist.  They can see live feed through our camera and give real art direction before a shot is even taken.  We can also invite multiple people to view what's going on, because not everyone can be expected to huddle around one computer in the office, or be in the same location.  This way we can reach everyone who needs to be involved in the comfort of whereever they happen to be.

We always enjoy having people come to the studio, but when they can't... this is a great way to get the job done.

Wednesday, September 25, 2013

Rib Tip Ragout...

As the weather starts to cool off and fall begins, comfort food sounds really good. Nothing warms you up more than a thick, hearty soup or sauce. Our shot features a special mocha sauce with meaty rib tips - great with crusty bread and a fine Oktoberfest beverage.


Rib tips marinated and cooked in mocha sauce.

We wanted to present comfort food in all its glory. Our client requested a shot from above to capture the meat as it cooked. The challenge was to project light into a deep pot that would normally tend to absorb light. So to start, we brought in a very large, soft light source from the left. This light allowed us to capture a lot of highlights on the meat, and started to give the pot itself some definition. The light was very directional from the left, so we needed to fill in on the right side. To accomplish that, we brought in another large soft light source from the back right. This light helped to control the contrast on the pot and the surface or background.

Our shot started to have a breath of life, but the hero (the stew) still appeared flat/dead. When shooting sauce, it’s practically a mirror that reflects the light source back, so the light source had to be broad. But if we put a box above, it would tend to look very flat, so we needed to get some fall-off. To do this, we hung a 4x8 white card directly on top of the camera (since we were shooting straight down). We then took a point source of light and aimed it at the card. This allowed us to have control of where the highlights appeared, and also gave us some nice fall-off of light where we needed it. 

Finally, we brought in another point light source from the back right to focus some spectacular highlights on the meat. Yummm.


Ragout created from leftover rib tips in mocha sauce


Wednesday, August 28, 2013

Mushroom Ravioli...

Making your own ravioli isn’t a job for beginners, but the taste is well worth the effort.

You can see how this shot developed in the "how we did it" photos below.
Once the pasta is created, you can craft the stuffing – cheese, spinach and meat are all fine options, but mushrooms are the pièce de résistance. Don’t bother with a marinara or Arrabriata sauce for this recipe. A basic garlic and oil sauce, aglio olio in Italian, with a winning combination of fresh basil and chopped walnuts, topped with crushed red pepper, shows off the shape of the pasta and complements the mushroom flavor without overtaking it.

Lighting the set was fairly simple. We created a window-lit setting, by placing a large, soft light source on the right, slightly to the back. This light accentuated the beautiful highlights on the sauce that coated each square of pasta. Since the light was relatively close, the inverse square law (the power of the light will be inversely proportional to the square of the distance) was making the left side of the plate darker than we wanted. We brought in a small white card to bounce the light back and fill in the shadows.  At this point, the ravioli appeared somewhat flat and needed a enhancement.  From the back left, we brought in a small point source light to catch the rim of the pasta and add the ‘punch’ we were seeking.

The Stand-in:

Click to Expand



Friday, June 21, 2013

The Moist and Tasty Pork Chop....

Nothing says summer, like grillin'...


A griller's choice and challenge,


     An outdoor feel was a must for this summery shot. To keep control, but still have the natural light look from an afternoon sky, we placed a point light source to come from the back right. This light gave us direction and also produced all the specular highlights on the chop.

By doing this, our indoor set became a realistic afternoon sky with a controlled, simulated sun. To create the look of a natural light, you can't just create a sun, you also have to create a sky. We put a large white flat behind the set and wrapping around towards the left, thus creating a sky-like impression and producing a large, unbroken highlight on the sauce. Since the front was going a little dark, we filled in with a mirror to light the front and captured the delectable details of both the meat and potatoes. 

The shoot was fun, fragrant and we all spent a lot of time licking our lips.


Monday, June 17, 2013

White BBQ Pulled Chicken Pizza...

Pizza comes many different ways.  Size, shape, layering, are all something that are different depending on where you are in the country.

A unique White BBQ sauce accents this wonderful pizza.
Chicagoans traditionally think pizza is thick, hearty and the sauce goes on top.  Other Chicagoans think pizza should be on a thin cracker like crust.  This particular recipe is a lot lighter and had more of a crisp taste to it, thus we wanted to keep the crust thin.

The product has a lot going on with it, so we wanted to keep everything else simple and clean.  Our client had this wonderfully weathered pizza stone, and it was an obvious choice when propping to use it.   We had a very large soft light source coming in from the right, to give us our main light direction.  We also had a soft light source coming from directly behind to help give some incidence on the surface and parts of the pizza that have a sheen.

To add some interest, we put a glass shower block on the surface to play with the soft light.  That glass block is giving us the white incidence on the back right of the frame.  The left side of the fame then got empty and dark, so we put a small measuring cup of parmesan cheese to break up that negative space.  We didn't want our shot to be completely flat with soft light, so we brought in a point source from the back left to punch up the contrast and make the shot come alive.

The front of the shot was going darker than we would have liked, so we put a white card on the front left to reflect some of our main light coming from the right, then used a hand held mirror on the front right to reflect the point source light back onto a desired part of the product.


Monday, April 29, 2013

Creamy Pesto with Asparagus over Pasta...

Some people say they don't like too much green food, or even not at all.  Those people have no idea what they are missing.

Pasta and a homemade pesto, topped with shredded parmesan cheese.

This shot was shot for a client.  They really wanted to feature the food, and they realized that with all the pasta, it could get confusing what was going on.  We decided to come in tight and really focus on the heart of the dish.  The propping was all done by our art director who did a fantastic job of splashing the right colors together to feature the pesto.

To light this shot, it was actually very simple.  Our main light was a very large soft light source from the right side.  We wanted to give the natural light looks, so we didn't over light it.  We then put in a small white card close to left side of the bowl, which really filled in the dark holes created by our "sun".  Then to give it just a little bit of pop, we gave it a point light source from the back left.  The food stylist did a great job of keeping this very simple and elegant.  Food styling wise, this shot could have been a nightmare if the stylist wasn't careful.  Pasta can be very difficult to style properly.


Tuesday, March 26, 2013

Fresh Fluffy Doughnuts...

Homemade doughnuts are amazingly tender and delicious.  The dough itself isn't terribly sweet, so the coating of sugar doesn't make them cloying at all.  A mix of cinnamon and sugar or your favorite frosting would be just as delicious.

These are traditionally a cold weather food, but since its near April in Chicago and still 20 degrees, why not?

These small doughnuts were made for a client, but we shot them separately to get a different perspective.  We just had to come in close and tight on them to show off the cinnamon and sugar.  They were still hot enough that putting them in set, we were a little worried they would crumble apart.  To really show off the texture and to give a clear idea of how much coating is on these doughnuts, we used just a few point source lights.  One from high and to the back right, to skim across the face of the 2 forward facing heroes.  The other was low and to the back left to skim and give an edge light to some others.  In addition to that, we had a soft light overhead to control contrast.  We spilled a little bit the topping onto the surface, and put some empty glass ware behind to give some extra interest.

All and all, this was a very simple shot made delicious by the food itself.  Sometimes, the photographer and food stylist have to work some magic, but simple is sometimes better.


Wednesday, March 20, 2013

Ricotta Crepes with Smoked Salmon....

Of all the things that France has done for the world, is there anything more satisfying than the Crepe?  It forms so perfectly to fit just the right ingredients to make a perfect breakfast. Or any meal for that matter.

Ricotta cheese provides an unexpected tenderness to smoked Salmon-filled Crepes.
A meal that needs to be fresh, we wanted everything about this photo to express that feeling.  The Art Director and Client were here for this shoot, and we all had the same idea of natural light.  So to keep things consistent, we created the natural light by using a combination of soft light and point sources.

But before we could start lighting the food, we had to pick our surface and props.  We started this shot by trying to arrange different props and surfaces, but ultimately everything seemed to take away from the hero of the shot, the salmon.  So we kept everything very subtle and minimal.  This really helped the color of the salmon explode in the photo.

Friday, March 15, 2013

The Aroma of Steak...

The power of smell is amazing.  We shoot a lot of food in our studio, but nothing has the ability to gravitate people to a set more than a fresh steak.  The smell fills the studio, and everyone wants to try it.

A savory mushroom crust surrounds tender beef filets in this recipe, aside from the red wine reduction.

This Shot is just one from a 2 week shoot with this client.  The shoot was for a cookbook for the client, and should be ready to purchase in the next few months.  I shot this with our Sinar Digital back mounted on a 4x5 view camera.  I wanted to get low and really close on the subject, to really show the   "meat" of the shot. (pun intended)  I used a 150mm lens, wide open. 

For lighting, the client and art director wanted to portray a more natural light.  In my mind, I envisioned the window coming from the right.  So to create that light source I used an 11'' Speedotron bare reflector and aimed it at a bank of white cards.  This gave me a very large soft light source, which gave me the beautiful highlight on the right portion of the filet.  I then brought a small white card close and on the left, to reflect that light and fill in the left side.  That card is giving a small highlight on the front left side of the filet.  The shot also needed some directional light, so I brought in a few point sources. 

One was from the back left, which gave some nice specular highlights, and really made crust separate.  Another was directly behind; this was a small point source with very low power, and it is providing the rim lights for the green beans.  At this point the overall contrast of the shot was too much, and the Red Wine Reduction on the plate wasn't getting any light, so I put a softbox on a boom overhead.  This filled in some of the shadows and reduced the overall contrast.